Back in 2009, 15-year-old Ava Anderson, with the assistance of her parents, developed a lineup of non invasive skincare products and established a company to sell and promote these.
That company was Ava Anderson non-toxic and it fast became successful.

Ava's focus has been the idea that a lot of products available on the market contain unhealthy and/or toxic chemicals, even those which are advertised to be natural.
As a result, the products out of Ava Anderson non-toxic were designed to become entirely without any potentially harmful toxins and substances.

Ava Anderson Product Range

That was, and still is, considerable demand for such a product — with many families wanting to reduce their vulnerability to chemicals as far as you can.
Because of this, Ava's product range immediately became popular.

Ava Anderson nontoxic operated beneath the typical MLM model, where distributors earn commissions in earning sales and also for recruiting the others.
And, by most reports, the business was a rousing success, with all the variety of vendors rapidly growing.
More Details:

From 2014, the corporation offered 11 different product lines combined side 75 different products. The yearly revenue for that year has been $200 million, a growth in excess of 300 percent compared to 2013.
Moreover, there have been up to 7,500 individual vendors promoting these products.

The company also received various awards and fame, for example being contemplated among those'trendiest college startups' for 2015.

Coolest College Startup

At its most successful, there were significantly more than 12,000 Ava Anderson consultants throughout the world. The company also earned millions in profit and contributed a substantial amount .

Such success will occur while within the MLM world but it is still relatively infrequent. And, the young age of the founder additionally made this type of particularly strong story of the entrepreneurial soul.
For the matter, Ava's era created some odd challenges in her company success, because she had been too young to sign contracts for much of the provider's growth.

The Sudden Collapse

By the end of 2015 and the beginning of 20-16, Ava Anderson non-toxic was on a high growth trail and showed no signs of slowing down.
Truly the demand for safe products stayed strong which fueled the prevalence of the organization.

All indications suggested that it could continue growing. Yet, that wasn't exactly what happened. As an alternative, the company closed its doors unexpectedly in 20-16, offering very little information about the reason why.

The family, for example Ava Anderson herself, also refused to answer questions, even extra information became evident as time went on. In particular, there are three key areas that seem to have contributed to this sudden decision.


The main reason behind the company's closure was that Ava and her family were harassed, both offline and online. This kind of pattern isn't so unusual, especially as anybody victorious brings their share of bitterness.

Harassment Problems

What constitutes harassment at the MLM industry is a small interesting in my own opinion.
MLM is often compared to being a pyramid scheme which can only survive because of dishonest vendors hawking low-quality, expensive products.
In actuality, I've said almost exactly such things in my own website. Yet I limit my criticisms for my website, nor contact people via social media or inperson.

But for folks that lose money in a small business venture, then they create take their displeasure to the following level.
I am not saying it's this that harassment they have been speaking about, however I am saying I could imagine it happening if individuals were losing money promoting Ava Anderson products.

A related element is simply Ava's age. At the right time of the company's closing, Ava was 2-1 and it's really easy to see how challenging any offender may have already been around to get her.
Devoting her life from the spotlight was probably never Ava's goal and bullying could have left this situation intolerable.

Her age may possibly have made the family more inclined to pullout. By comparison, an organization having an even far more seasoned entrepreneur could have chosen to resist the harassment.

These Products Ava Anderson

But to state that harassment has been the only reason for the company's shutdown will be biased. There were questions about some of the products that were produced, together with claims which they included ingredients that Ava Anderson Non Toxic was intended to be avoiding.

That is particularly significant regarding dish soap the organization produced. One blogger from the site believed the soap played too well for its ingredients which it comprised.

Dish Soap

Consequently, the blogger needed the soap analyzed individually and discovered that it was basically only ordinary dish soap that was tagged as organic and non toxic.
This particular finding was highlighted again and again, adding by news outlets, which tagged the issue since greenwashing.

There were also other controversies too — and the further questions that there were all about these products, the more it influenced the reputation of the provider.
This issue would have also directly led to the harassment which Ava and her family received.

The company also affirmed the presence of some issues inside their own statement, saying that some providers violated their contracts included licensed ingredients. Notably though, they mentioned'several' products, which suggests that most were fine.

Manufacturer Violations

Yes, it is a regarding result. But, it's not as bad as the news coverage suggested.
Any large business is going to run in to this problem every once in awhile, as they have to outsource much of the work to manufacturers.
By way of instance, Chipotle found myself in enormous trouble in 2015 within a norovirus outbreak in their restaurants which originated from lettuce.

Vetting companies more might have helped to diminish this matter however , even then, the best procedures in the world are not entirely effective.

There's also no evidence which Ava Anderson or her family were ever blatantly greenwashing. If that were the situation, there will probably be misleading products than simply a few.
Keeping that in mind, the majority of these products that the company produced were exactly what they claimed to become.

Issues With Distributors

One other difficulty was that distributors were some times misrepresenting the company, making any claims that weren't true.
This is really a big problem that many MLMs have faced, for example Herbalife and Young living essential oils, where people started exaggerating health benefits so as to offer products at any cost.

After all, the MLM design means that people in many cases are earning money from making sales of items they already purchased so that they would like to unload the products and make a profit.
Without extensive sales experience, and no dedication to the new or company strength it's perhaps not shocking that some of the individuals will say anything they desire to sell products.

Did Ava Anderson Non Hazardous Have To Close?

In various ways, the company might have regained. YesAva Anderson Non Toxic did lose much of its standing due to the issues experienced plus it would have noticed a decline in earnings.
However , this type of controversy isn't that uncommon. With enough transparency, the business might have regained its image.

If nothing else, Ava Anderson herself is both youthful and young. Individuals could be prone to trust in her despite the problems, especially if she was honest about exactly what went wrong and why.
Nevertheless, it's easy to see why the company make the decision it did. Ava is young and the harassment and stress contrary to the issues could have easily looked overwhelming.
The Current Company

Considering that the collapse, Ava Anderson Non-toxic has rebranded and opened because PUREhaven ESSENTIALS. The key direction of this business stays the same, although Ava and her family no more seem to get concerned.
Additionally, the center focus remains unchanged, therefore the objective is to offer products which have few to no compounds.

Avoiding Chemicals

While some products are alike, if perhaps not the same, in addition, there are some variations as well as also the product line has also decreased in size.
Another key distinction is that the company is currently USDA Accredited, which was not the case for Ava Anderson Non Toxic.


There is also an emphasis on creating these products in house. Doing so should reduce the risk of similar controversies occurring again.
This also means that the company has more control on its products than many competitors.

In House Production

In various ways, it feels like PUREhaven ESSENTIALS has heard from the mistakes of Ava Anderson nontoxic, while still capitalizing on that company's history and distributor base.
Regardless, it's far too early to know how well PUREhaven ESSENTIALS can do and if it'll soon be able to recuperate from yesteryear.

What Does This All Mean?

Every company is different and Ava Anderson Non Toxic faced some special challenges.
None the less, the sudden collapse of this organization has crucial implications for this kind of business model — and also anybody earning profits as a result.

If you are a distributor for almost any MLM, then you're earning money off just two things — sales and recruitment. Both of the areas are tied into the accomplishment of the organization. For that matter, you remain entirely determined by the provider regardless how successful you are in it.

As a result of the, any dramatic change will directly impact your ability to make money. In the instance of Ava Anderson that change was the company shutting altogether and re branding.

It isn't clear what happened on to vendors even if they switched to promoting PUREhaven ESSENTIALS.

For anyone making an adequate income from Ava Anderson, this change might have been devastating. In particular, high ranking providers are typically working on their business full-time, or close on it.
A number may well not have even a traditional job or another income stream. As a result, distributors because position could have lost their entire income source instantly.

I have read lots of reports about direct sales businesses closing through the night, or ripping out top vendors due to internal battles.
It's most definitely not a rare story. This is the reason its important to build your brand. On top of the, in my opinion, it is vital to simply work with businesses that enable one to promote several services simultaneously.

Some lead sales businesses require exclusivity! While that may seem like not really a big deal in the moment, it could be a enormous issue if a business decides to pull the rug from under you in any time.
This will leave you at the identical position to be fired!

However, as a self-branded person with an internet enterprise, even if companies proceed, your business will still flourish.

You are probably no stranger to this concept of multiple streams of revenue. A website can earn money through Google ads, direct sales, online affiliate marketing, selling your own ebooks/products, and sometimes possibly selling your own services. It is possible to still promote green products but you end up with far more control over your longterm success.